"SÔLTY" with Fasi Deen

Fasi arrived in Hong Kong in 2015 and has made it his home. An entrepreneur and the driving force behind the innovative pink salt brand SÔLTY. He is passionate about promoting the use of natural salt products for health and well-being. Fasi is dedicated to holistic living and has a mission to transform lives, paving the way for a healthier and more vibrant future.

 He believes that luxury should be accessible to everyone and Fasi brings the magic of the Himalayas to enhance his clients health and wellness. His products use most commonly “Pink Himalayan Salt”. Fasi explains the concepts of grades and colours of Himalayan Salts and gives us a deep insight into the mining process.

 In the podcast Fasi spreads the message of the “Health and Wellness” benefits Himalayan salts, including but not exclusively the 84 trace elements, assistance with breathing conditions like asthma, halotherapy through to salt massage stones, salt blocks and salt spas. 

 Fasi is customer centric, he likes to stay connected with his clientele, to assist them and where necessary educate them. He has produced user manuals for products such as the salt block to offer assistance and to make the SÔLTY experience super positive, whether it is detoxifying with bath salts through to a soothing and relaxing experience using the massage stones.

Timing
3.44 We came to HK in 2015… Hong Kong is my second home, I have lived here for more than 10 years… So many opportunities in Hong Kong… I jumped into business…it was exciting… 
7:13 Working hard and smart… the smart element is important…
8:28 We are in the business of natural exotic salts… the different salts…. An adventure…
9:49 We mine it – it’s a rock salt…. It’s not processed…
11:30 Processed salt from the sea also has micro-plastics…
12:32 Most commonly used is “Pink Himalayan Salt”… extracted from the mines…there are grades… we are doing the highest quality salts…
15:33 [Mining the salt]… An adventure… two types of mines – 1. For tourists 2. For large scale mining… mines are owned by the government… there are layers in the supply chain…
22:54 [Health Benefits]… Better alternative to regular table salt (usually White) 84 trace minerals, it’s a rock salt, less sodium content… pink colour is from Iron Oxide, help us to balance Ph levels. Can help with blood pressure, a better alternative, just a pinch, sodium content is less than table salt.  
29:09 Pink Himalayan salt can assist with breathing conditions like asthma. Halotherapy – breathing salty air for an hour or two. Salt is anti-bacterial…
30:27 [Chef - Craig Cormack] Story of a salt room remedy… Salt rooms in Vietnam….
33:24 Salt massage stones… 
34:13 Salt was a currency in the Roman Empire
35:00 [Salt Products] Edible salt, Salt Blocks can go into the oven and can be frozen for ice cream, Shot Glasses, Bowls, Bath Salts – with essential oils, Salt Spas with essential oils…
40:42 [Assisting Clients] … we stay connected with our clientele… we like to educate our clientele, we have user manuals for our salt block, we do follow up, we offer assistance…
46:04 [Key Message] 

 Contact Fasi
Website https://solty.com.hk
LinkedIn: https://www.linkedin.com/in/fasideen/
IG: https://www.instagram.com/solty.hk/

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